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The "Transgender Debate" Trope

I recently wrote about the way the "transgender debate" trope is used in media to justify sensationalizing and problematizing the lives, bodies and existence of trans people because it's profitable. I covered a video Zinnia did debunking this staged hoax:

This hoax has, in the 15 days since its upload, made the producer of the video somewhere between $3,254.58 and $8,136.44. The hoaxer claims his video merely shows "2 sides of a debate."

How do you think the trans community can push back against this bogus and predatory justification?