absolut introduced a limited edition vodka bottle to celebrate the 30th anniversary of gilbert baker’s rainbow flag.

the absolut website is nicely done, with the ability to turn off the sound. i did come across one slight error though.

mouse over each color and a little blurb pops up. only the green one is, umm, blue.

that said, i’ve actually enjoyed absolut vodka on many occasions. i particularly like their mandarin orange and lemon flavors. and that’s new for me as i’ve traditionally avoided flavored vodkas. they both make for a great mixer with limoncello. and coming from a strong russian gene pool, i feel somewhat qualified to judge the quality of vodkas.

note however, that i couldn’t find a link from absolut’s main page to the colors page. i had to type in the url absolut.com/colors. maybe i just missed it, but they did a pretty good job of hiding it from the average casual browser. it’s a bit disappointing that the verbiage is all about being proud, but it seems to be pretty well hidden. and the limited edition bottle has been available since may, yet i haven’t seen it in stores. and i go liquor shopping once a week.

h/t bilerico