Well, it’s a coffee story with San Diego conservative Christian batsh*ttery in it — NOT involving San Diego’s usual source of coffee-related conservative Christian batsh*ttery — how do we not mention this story?

San Diego’s own The Resistance — not to be confused with MassResistance — has a character in the organization’s lead that’s balking at the new Starbucks logo. From Mark Dice, in The Resistance’s press release:

(San Diego, CA) Starbucks has recently introduced a new version of their logo which features a topless mermaid with her legs spread, which has caused outrage from a nation wide Christian media watchdog organization. The Resistance, with has over 3000 members nationwide, is boycotting Starbucks across the country saying their new logo is inappropriate.

“The Starbucks logo has a naked woman on it with her legs spread like a prostitute,” explains Mark Dice, founder of the group. “Need I say more? It’s extremely poor taste, and the company might as well call themselves…

[The actual word Mike Dice/The Resistance uses without any asterisks -- probably not a workplace friendly word.]

…Slutbucks.”

The Minneapolis Star-Tribune picked up on the story. Here’s Starbucks side:

The image is a less-revealing version of what the chain used for many years, starting when it first opened in Seattle in 1971. That original logo was resurrected in its Northwest outlets for a time in 2006 to mark the chain’s 35th anniversary.

…The explanation for that initial logo is explained in the book “Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time,” written by company founder Howard Schultz:

“[Creative partner Terry Heckler] poured [sic] over old marine books until he came up with a logo based on an old 16 Century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.”

By the way, Mike Dice calls Barbara Walters a slut on The Resistance’s website too.

Seriously, isn’t James Hartline enough of a source for coffee-related, conservative Christian batsh*ttery for San Diego county to bare? Sheesh.